🎙️SECURITY.COM The Podcast: The Evolution of Cybersecurity PR with W2 Communications
A ‘geeks first, PR people second’ mentality, A-list reporters, and the forces shaping the cyber media landscape today
In this episode of SECURITY.COM The Podcast, Dan Mellinger welcomes friend and PR practitioner Tony Welz. As one of the ‘W’s behind the cybersecurity-focused PR firm W2 Communications, Welz brings more than two decades of insights, helping us understand cybersecurity’s journey through the public eye—and how we’ve gone from hoodies to headlines.
Here are the highlights
Dan and Tony dig into:
- How cyber coverage has evolved from niche trade to front-page business risk.
- Why leading with curiosity creates a better threat research environment.
- How top journalists, practitioners, and influencers now shape the same conversation.
- Geopolitical tensions, kinetic warfare, and the hardest hitting headlines of today.
- Why an authentic human voice continues to cut through an AI-saturated industry.
For more insights, check out our latest deep dives, updates, and more—right here on SECURITIY.COM.
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