• In an era of generative AI, rampant cloud adoption, and escalating data privacy demands, network-based DLP solutions face a critical visibility gap. 
• As data flows across diverse environments and encrypted channels, traditional network-centric visibility becomes limited, making endpoint-based controls crucial to comprehensive data protection. 
• Cloud-managed DLP bridges this gap with visibility into your data in transit, in use, or at rest, eliminating the need for onsite infrastructure.

Data has long since broken free from its confinement to the data center. It’s on laptops at home, in cloud sync folders, and moving through encrypted applications. And as data flows freely, the proliferation of GenAI tools means today’s distributed workforce is using unsanctioned apps to pair convenience and efficiency. However, both work trends risk data loss and leaks. 

Organizations trying to rein in that sprawl with data loss prevention (DLP) are discovering that traditional, network-based approaches weren’t designed for a distributed, encrypted, AI-driven reality. And that disconnect creates challenges that legacy DLP struggles to address, including:

• Shadow AI use. Employees using GenAI tools like ChatGPT are pasting sensitive data (e.g., source code, financial projections, PII, strategic plans) directly into public prompts. This irreversibly leaks internal data to external AI tools that can be used for training models or exposed in other ways.
• Encrypted traffic blind spots. The increased usage of certificate-pinning, TLS 1.3, and Encrypted Client Hello (ECH) extension creates a blind spot for traditional network-based DLP solutions. When traffic arrives encrypted and a middle-box cannot inspect or decrypt it without breaking trust, visibility is lost. The result is that organizations relying solely on network-based inspection may be exposed to a substantial blind spot in their data-protection architecture.
• Infrastructure complexity. Traditional DLP requires a complex and costly footprint of on-premise management servers and database servers, each demanding constant maintenance, patching, and scaling.
• Policy gaps for remote users. When users work from anywhere, data loss can happen anywhere, from a cubicle to a coffee shop. Enforcing consistent security policies on remote devices is a top struggle for most organizations. 

Reimagining a visibly better DLP—armed for the new era

Cloud-Managed Symantec DLP Endpoint provides a powerful answer to these challenges. We’ve taken our proven, continuously refined detection technology and coupled it with a frictionless, cloud-native management experience.

Radically simplified management from the cloud

To meet these challenges, organizations need a DLP model that removes operational complexity rather than adding to it. 

A cloud-managed solution eliminates the need for dedicated on-premise server and database infrastructure.. All DLP policies, endpoint configurations, and incident remediation are managed from a single cloud console, ensuring consistent protection for users no matter where they work.

Deployment is equally straightforward, with lightweight agent packages generated directly from the console and operational on Windows and macOS endpoints with minimal effort.

The unmatched value of endpoint-based protection

The endpoint is the ultimate point of control for data. Because the DLP agent resides on the device itself, it sees all data activity before it is encrypted or sent, sidestepping network-level encryption challenges such as certificate pinning, TLS 1.3, or ECH. This provides comprehensive visibility that network solutions simply cannot match.

Use cloud-managed DLP to gain a single control point for all data-handling channels, including:

• Generative AI apps: Inspect content pasted via clipboard. Block or audit the transfer of sensitive information to these high-risk applications.
• Email and web: Monitor and prevent the sending of sensitive data in email attachments (Outlook, etc.) and browser-based webmail (Gmail, O365).
• File system: Control data being saved to local drives, network shares, and removable storage (USB).
• Cloud sync & share: Stop sensitive files from being synchronized to unauthorized personal cloud storage apps like Dropbox, Google Drive, and Box.
• Peripheral devices: Block data transfer to printers, SD card, and other removable media.
• Productivity & collaboration apps: Monitor and prevent sharing of sensitive files and pasting of sensitive data into apps like O365, MS Teams, Slack, Whatsapp, Telegram etc.

What makes Cloud-Managed Symantec DLP the stuff of legends

The Cloud-Managed Symantec DLP Endpoint marks a strategic shift designed to meet today’s data protection needs.

• Lower total cost of ownership (TCO): Eliminate on-premise hardware, software, and maintenance to drastically reduce capital expenditures.
• Faster time to value: Deploy agents and enforce policies (including for GenAI) in a fraction of the time it takes to build out traditional on-premise infrastructure.
• Unified visibility and control: Protect your data consistently, whether the user is on- or off-network, and gain a complete picture of your data risk posture—including the new attack surface of Generative AI.
• Tried, trusted, and true. Power your protection with the same industry-leading Symantec DLP engine, backed by continuous innovation and managed from an agile, scalable cloud platform.

The changing data landscape calls for DLP legends ready to heed the call and stop loss and leaks without breaking the bank. Advancements like GenAI and proliferating endpoints hold the promise of increased flexibility and efficiency. However, each new opportunity brings potentially unforeseen challenges. Don’t be blinded by encryption and new AI tools. Re-establish control and secure your data at its source with the Cloud-Managed Symantec DLP Endpoint.

Ready to unlock DLP Legend status? This new solution brief has what you need.